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Merlino Senior Living Solutions
Unleash Your Potential with Unparalleled Senior Living Operational Advisement. We Are The Missing Piece To Your Success.
Unleash Your Potential with Unparalleled Senior Living Operational Advisement. We Are The Missing Piece To Your Success.
At Merlino Senior Living Solutions, we believe in an all-hands-on deck approach to the efficient and profitable management of a community. With a primary focus on human capital and operations, we piece together your puzzle to create a value filled, profitable investment.
At the forefront of all we do at Merlino Senior Living Solutions, our main objective is to help the industry create enriching and operational sound homes for our seniors. We do so by teaching, guiding, analyzing, and doing. All so your communities can operate to its fullest potential for our seniors.
The era of straightforward profits has passed. The strategy for achieving NOI is highly sensitive to market conditions and cannot be universally applied. We conduct comprehensive analyses across diverse scenarios to optimize revenue generation and outline actionable measures to enhance profitability
Where does your position stand in the market? It’s not just about comparing rates, but what truly counts—the Resident Experience! These reviews of competitors can serve as valuable insights at both the community and corporate levels for various objectives. Discover whether you’re justified in charging premium market rates or if there’s potential to increase them.
It’s essential to examine various factors such as pricing strategies, promotional offers, levels of care, additional services, and workforce management. The question is, are we effectively securing the revenue we’re entitled to, or are we losing potential income due to a lack of value creation strategies?
Analysis of historic move-outs to identify concerning trends. Includes family and resident surveys and conversations. Find out where the draft is and who is leaving the door open!
Want to know the truth about what happens outside of business hours and when management is away? Are call lights being answered in an appropriate manner or just turned off? Is customer service still top notch after 5pm? Is your kitchen truly being cleaned on 3rd shift? Let's find out!
Following regulations and guidelines is one thing- documenting it correctly is another. Show IDPH that you provide quality care to your residents while following state guidelines on both the care and business side of senior living. Prep and Prepare for Deficiency Free!
Do you have an underperforming community that you just can't breakthrough? It takes an unbiased, hands-on approach to identify the gaps. This thorough analysis consists of an on-site review of all systems and processes within a community: analyzing individual resident data, resource optimization, community engagement and wellbeing, sales cycle and processes, customer services, operational efficiencies, financial review, family collaboration, and talent assessment followed up with an action plan
Would you be engaged with your current 'activity' program? Let's take a deep dive into what a resident experience should look and feel like. We’ll implement a calendar of purposeful activities that truly touches our seniors' souls while closing the back door.*Official programming at additional costs.
You spent money on the digital ads, you paid out a bonus to your sales director, let's not lose your new resident during the first 90 days! This service provides a review of the post sales process from move-in, to acclimation, well-being and self-worth, to family involvement and buy-in. Let's tweak the process and put best practices into play.
Ready to make the big switch but nervous about the undertaking? We do the heavy lifting for you. We work 1:1 with the CRM of your choice to get you up and running in no time. Training included!
Are you thinking that you need more leads? Chances are you have the qualified leads in your database- you just need to know where to look. An in depth review of your database will direct you to the move-in ready leads. Watch those conversion ratios increase!
Did you know that just a 30 day vacant sales director seat can cost you over 1 million dollars in long term revenue? Capture that revenue with a fill-in remote sales director during a vacancy. We will jump into your CRM and continue to move leads forward for the on-site team. Behind on tasks or need a quick occupancy boost, we'll tag team with your current sales team and tackle the CRM together.
Wondering what that community down the road is up to? We'll find out for you and report back: rates, concessions, customer service and more.
Have a specific sales process your Sales Director should be following? We'll dive in and document the process for you.
Welcoming a new community to your portfolio is exciting....and a lot of work. Market studies, rebranding, CRM integrations, proforma building, vendor vetting, lead gen review, talent performance, transition calls, due diligence tasks, and training can consume your regional team and take their focus off their current communities. We'll do the heavy lifting to get your new communities sales department and processes up and running. * Price is Per Month/Community of assistance.
This course is an in-depth training on Illinois Assisted Living and Shared Housing Regulations. It will provide you with forms and tools to get through a survey.
How to overcome objections by creating value for your future residents. PS: It's different for every prospect!
Is your 3-legged stool broken? It is imperative that sales, operations, and clinical teams are united. Let's grab the hammer, nails, and glue gun and build that team back up.
'Times are a changing' and we are hiring outside of the industry. Promising potential but sometimes an overview of senior living is needed to connect all of the dots. This course covers the basics of care levels, payor sources, key terminology, sales and operation 101, and other general senior living topics. Get your new team members up to speed.
Struggling with closing the sale? Communities struggling with implementing spenddowns? Want to know how to market on a shoestring budget? 1:1 Coaching and mentoring available virtually and in person. We can create a customized training plan for your specific need.
Merlino Senior Living Solutions Believes in Price Transparency. Prices Can Be Adjusted For Virtual Options. Travel Expenses Not Included And Capped At $1,000.
With over 20 years of experience in the senior living industry, Dani Merlino excels in sales training, occupancy building, culture renovation, operational efficiencies, and financial profitability. Grounded in the roots of the industry, Dani relies on her past experiences of starting at the ground level as a dietary aid and CNA and growing into management, regional, VP and C-suite positions to cultivate profound results for senior living communities. Dani's strong passion for serving seniors leads her to help improve the industry and effectively lead senior living communities to the ultimate success of high occupancy, financial sustainability, and customer satisfaction.
Paving the way for other rising stars in the industry is a passion of Dani’s as she thoroughly enjoys mentoring others in the industry and watching them succeed. Sharing her knowledge through presentations at conferences such as SMASH, Argentum, and regional level conferences, Dani enjoys pushing the boundaries of the industry in hopes of expanding the minds of those in the industry to ultimately help and serve as many seniors as possible.
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