The Merlino Difference
With over 20 years of experience in the senior living industry, Dani Merlino excels in sales training, occupancy building, culture renovation, operational efficiencies, and financial profitability. Grounded in the roots of the industry, Dani relies on her past experiences of starting at the ground level as a dietary aid and CNA and growing into management, regional, VP and C-suite positions to cultivate profound results for senior living communities. Dani's strong passion for serving seniors leads her to help improve the industry and effectively lead senior living communities to the ultimate success of high occupancy, financial sustainability, and customer satisfaction. Dani enjoys consulting on senior living revenue growth strategies, how to implement quick fixes for occupancy boosts, and senior living marketing strategies that work!
Paving the way for other rising stars in the industry is a passion of Dani’s as she thoroughly enjoys mentoring others in the industry and watching them succeed. Sharing her knowledge through presentations at conferences such as SMASH, Argentum, and regional level conferences, Dani enjoys pushing the boundaries of the industry in hopes of expanding the minds of those in the industry to ultimately help and serve as many seniors as possible.
